The digital age is upon us, and those with the best online Bachelor’s degrees in Marketing will be well placed to take advantage of this evolution. Marketing is a more profitable business area than ever before, simply due to how much of it happens each and every day.
People spend more time on a screen than ever before, making them more available for new marketing strategies. Those can take advantage of this new social trend will be well-equipped to boost their yearly salaries and improve their companies at the same time.
Marketing degrees can be earned online, too. Even if you have a tight schedule and need flexible class hours, you can earn a Bachelor’s in Marketing and start on your personal path to success.
What is a Bachelor’s in Marketing Degree?
A Bachelor’s in Marketing degree is an offshoot of a general business degree that focuses on marketing specifically. To receive it, students must learn about fields and concepts relevant to the marketing of products and communication to and from consumers.
This is a highly competitive field and is very relevant in modern times. As advertising and marketing involve digital technology and evolving social trends, marketing degrees will be highly sought after by businesses looking to boost their revenue and capture new consumer groups.
Some marketing degrees allow for specializations, such as concentrations in social media or consumer communication.
How Much Can You Earn with a Marketing Degree?
People with degrees in marketing can earn decent salaries just out of school. Marketing associate’s earn between $40,000 and $50,000 per year. Managers quickly start to climb and can earn six figures as their business succeeds.
Overall, marketing degree worthiness is heavily dependent on personal success and the business that the holder enters. Business fields that are currently moving or experiencing rapid growth will allow for more lucrative salaries.
What is Required for a Marketing Degree?
Bachelor’s in Marketing degrees require a general business core group of classes as well as specialized coursework. Some of the most common classes that students may take include:
- communication classes
- business classes
- courses on market research
- some statistics in mathematics
- writing courses
All of these prepare an individual for the varied requirements that might be asked for in any business or marketing job. Those who earned marketing degrees will be well-rounded individuals with a lot of useful skills.
What Are the Best Marketing Degrees?
OSR uses six data points: three school-wide and three program specific. For school-wide, OSR uses Student Satisfaction, Admission Rates, and the number of programs the school offers online. For program specific, OSR checks the Median Debt of graduates from that program, how many degrees are offered within that program’s umbrella department, and what percentage of students at that school graduated from that department.
The six statistics are displayed by each school. The sliding bar under each statistic represents how that school compares to other US institutions. “Not reported” means a school did not release that information to the US Department of Education. A more detailed description of the OSR process can be found on the methodology page.
Bellevue University
20-Year ROI$1,077,529![]()
Quick Facts
- Tuition: $7,152(in state) / $7,152(out of state)
- Specialized classes included
- Affordable for all students
- Very flexible scheduling
School Wide
Program Level
100%OSR ScoreBellevue has a program that requires 127 credits for completion. Over the course of your classes, you’ll take regular marketing courses and a special Kirkpatrick Signature series of courses that bring in American focus to marketing symbols. This degree will suit students planning to stay in America and build their business from there.
Franklin University
20-Year ROI$960,502![]()
Quick Facts
- Tuition: $12,216(in state) / $12,216(out of state)
- No application fee
- Lots of course choice
- Affordable for all students
School Wide
Program Level
96%OSR ScoreFranklin’s marketing program requires that students complete 124 semester hours. The program can be tailored towards certain focuses or electives that students are excited about. In addition, there are plenty of opportunities to learn marketing concepts from on-the-job professionals throughout the program.
Colorado State University-Global Campus
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Quick Facts
- Tuition: $8,400(in state) / $8,400(out of state)
- Good spread of applicable skills
- Can customize with undergraduate specialty
- Plenty of credits can transfer
School Wide
Program Level
82%OSR ScoreIn this program, students will collect 120 credits devoted to teaching them current marketing theoretical and applicable skills. The program provides a versatile degree that can prepare students for careers in creative services, public relations and advertising, promotion, and strategic planning and research.
Southern New Hampshire University
20-Year ROI$882,666![]()
Quick Facts
- Tuition: $30,756(in state) / $30,756(out of state)
- Relevant concentration options
- Easily transfer credits to master program
- Ability to graduate early
School Wide
Program Level
80%OSR ScoreThis marketing program can be completed either on a traditional timescale or with an accelerated bachelor’s to master’s pathway. This allows students to pursue a higher degree immediately. This marketing program requires 120 hours for completion and offers two different concentrations: digital marketing or social media marketing.
Post University
20-Year ROI$812,667![]()
Quick Facts
- Tuition: $15,258(in state) / $15,258(out of state)
- Lots of opportunity to specialize
- Prepares for particular careers
- Offers evening and weekend programs
School Wide
Program Level
79%OSR ScorePost University offers this 120-credit-hour marketing degree with many different concentrations to choose from. Some of these concentrations are particularly specialized, such as sport management or international marketing. This allows focused students to prepare for their ideal career right away.
National University
20-Year ROI$1,183,483![]()
Quick Facts
- Tuition: $13,032(in state) / $13,032(out of state)
- Fast class schedule
- Early graduation is possible
- Relevant and modern coursework focus
School Wide
Program Level
79%OSR ScoreThis marketing program emphasizes communication above all other aspects. This prepares students well for careers in positions where they will deal with people or have to analyze what consumers want and need from a given product. The classes are only four weeks each, and 120 credit hours are required for completion.
Florida International University
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Quick Facts
- Tuition: $4,721(in state) / $16,529(out of state)
- Offers strong strategy focus
- Offers strong foundation for many marketing jobs
- Three application acceptance dates
School Wide
Program Level
77%OSR ScoreThis program offers a marketing degree well-suited for a variety of business- and marketing-focused careers over 120 credit hours. Half of those credits will be devoted to business core classes and electives that are primarily focused towards marketing research, strategy and branding aspects of the subject.
University of Maryland-University College
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Quick Facts
- Tuition: $6,936(in state) / $11,976(out of state)
- Marketing club is available to join
- All faculty has experience in the marketing field
- Offers flexible scheduling for most classes
School Wide
Program Level
76%OSR ScoreThis program, requiring 120 hours, is also offered as a minor if you want to combine this specialization with something else. Its course list dips into a broad ocean of marketing concepts. During your time here, you’ll study consumer behavior and relationships and learn valuable skills such as valuation and pricing and integrated marketing communications.
Western Governors University
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Quick Facts
- Tuition: $5,780(in state) / $5,780(out of state)
- Affordable for all students
- Very flexible scheduling for everyone
- Fast-track options available
School Wide
Program Level
76%OSR ScoreThis degree program teaches students how to both analyze consumer behavior and to develop the right marketing strategies to pitch various different types of products and services. Flexible scheduling and affordable tuition make this a great choice for many marketing students. It will take about 120 credit hours.
University of Minnesota-Crookston
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Quick Facts
- Tuition: $10,282(in state) / $10,282(out of state)
- Small class sizes and engaging professors
- Classes use latest business data and statistics for analysis
- Many internship opportunities
School Wide
Program Level
75%OSR ScoreCrookston’s 120 credit-hour marketing program focuses on a customer-based mindset, helping students identify what various consumers might need or desire. The program also prepares students to tackle global business challenges, allowing them to bring their marketing education everywhere and still succeed.
Regis University
20-Year ROI$1,120,155![]()
Quick Facts
- Tuition: $35,260(in state) / $35,260(out of state)
- Strong focus in coursework
- May translate work experience into college credit
- Three start dates
School Wide
Program Level
73%OSR ScoreIn Regis’ marketing program, you’ll spend 120 credit hours learning about strategy and management of the world of marketing. It’s an ideal track for students that want to learn how to run the show when it comes to marketing efforts. The course load looks at interesting marketing factors such as politics and regulatory actions.
Saint Leo University
20-Year ROI$869,248![]()
Quick Facts
- Tuition: $21,600(in state) / $21,600(out of state)
- Affordable for all students
- Marketing courses focus on modern concepts
- Very flexible scheduling
School Wide
Program Level
72%OSR ScoreThis 120 credit-hour program is also in Business Administration with a marketing specialization. This prepares students for leadership positions in real-world professions but also gives them the tools to drive their business to success thanks to their marketing expertise. The curriculum focuses on things such as consumer behavior, international business, and entrepreneurship.
Pennsylvania State University-World Campus
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Quick Facts
- Tuition: $13,484(in state) / $13,484(out of state)
- Offers strong strategic foundation
- Faculty is very experienced
- Three admission dates
School Wide
Program Level
72%OSR ScorePenn State offers a 120-credit-hour marketing program that is both comprehensive and innovative. Everything is taught by doctoral faculty, of which each member has a real-world marketing experience. This ensures that students get the best education from people who know what they’re talking about. The program is in the top 5 percent of all business programs worldwide.
Concordia University-Saint Paul
20-Year ROI$979,788![]()
Quick Facts
- Tuition: $21,750(in state) / $21,750(out of state)
- Affordable for all students
- Students can graduate quickly
- No application fee
School Wide
Program Level
70%OSR ScoreThis 40-credit-hour program is a fully online academic adventure. Classes are extremely flexible and allow students to attend on their personal schedule. Most courses are completed in just seven weeks, so opportunities for fast graduation are plentiful.
Fort Hays State University
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Quick Facts
- Tuition: $3,900(in state) / $13,723(out of state)
- Very affordable for most
- Offers the ability to specialize
- Many scholarships to apply for
School Wide
Program Level
70%OSR ScoreThis program requires 118 credit hours and offers the ability to choose between two concentrations or a general marketing concentration. This allows students to prepare for a particular marketing career or obtain a marketing degree that is versatile for all kinds of business opportunities.
Minot State University
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Quick Facts
- Tuition: $5,400(in state) / $5,400(out of state)
- Affordable for all students
- Lots of video conference equipment
- University is partnered with internship program
School Wide
Program Level
69%OSR ScoreIn this 120-credit-hour program, you’ll learn the skills you need to compete effectively in the marketing field. The program highlights the relevance of social media and the significance of sales skills. Marketing is not just an understanding of numbers but of people, and Minot understands this better than many other universities.
Florida Atlantic University
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Quick Facts
- Tuition: $2,522(in state) / $14,374(out of state)
- Affordable for in-state students
- Lots of military discounts
- Very flexible scheduling
School Wide
Program Level
67%OSR ScoreThis program requires 120 credits for completion. Among the completed marketing courses, several are specialized for certain career paths, allowing students to pursue particular careers if they already know they want to do. This program is military friendly and offers discounts for those in the armed services.
Grand Canyon University
20-Year ROI$1,049,692![]()
Quick Facts
- Tuition: $16,365(in state) / $16,365(out of state)
- Affordable for all students
- Classes are relevant and modern
- Very flexible scheduling
School Wide
Program Level
66%OSR ScoreThis 120-credit-hour degree emphasizes marketing and advertising. This prepares students for careers in fields that focus on speaking to consumers and understanding their deepest desires and needs. A communication emphasis is included in the curriculum.
California Baptist University
20-Year ROI$839,708![]()
Quick Facts
- Tuition: $30,446(in state) / $30,446(out of state)
- Offers Christian worldview
- Can be completed in less than two years
- Many financial aid opportunities
School Wide
Program Level
65%OSR ScoreThis 48-credit-hour program prepares students to understand consumer behavior and propel them towards a profitable career path. This school has a Christian viewpoint and incorporates some of the methodology and ethics of the faith into its understanding of marketing. This leads to a program that teaches students to self-reflect and lead and engage others.
Kennesaw State University
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Quick Facts
- Tuition: $4,341(in state) / $15,322(out of state)
- Affordable for in-state students
- Versatile marketing foundation in courses
- Very flexible scheduling
School Wide
Program Level
65%OSR ScoreThis program uses 120 credit hours to prepare students for diverse career opportunities in all sorts of marketing niches and professions. Its course list is robust and varied to offer a strong marketing foundation that can be translated into many different career fields. It’s an ideal choice for a student that doesn’t have one job singled out yet.
University of Massachusetts-Amherst
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Quick Facts
- Tuition: $15,030(in state) / $33,096(out of state)
- Offers a variety of related online choices
- Offers some ability to specialize
- Lots of professional organizations to join
School Wide
Program Level
64%OSR ScoreThis degree program teaches you how to become a marketer through effective storytelling. Rather than just looking at the numbers, Amherst’s 120 credit-hour program will teach you how to take the human element into account during your marketing and business decisions. This is well-suited for today’s marketing landscape, which focuses on personal brand and identification.
University of Alabama at Birmingham
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Quick Facts
- Tuition: $8,328(in state) / $19,032(out of state)
- Offers flexible scheduling
- Accepts plenty of transferable credit options
- Can complete program in 13 semesters
School Wide
Program Level
64%OSR ScoreThis 78-credit-hour degree program provides students with the skills and knowledge necessary to drive growth in global markets. It boasts a student-centered support staff and a 24/7 technical helpdesk. There are also plenty of scholarships and networking opportunities.
Temple University
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Quick Facts
- Tuition: $15,768(in state) / $27,528(out of state)
- Offers networking opportunities
- Fast track path is available
- Plenty of opportunity to specialize
School Wide
Program Level
63%OSR ScoreThis 120-credit-hour program offers a strong marketing focus and can be completed in three years instead of four. In addition, marketing majors can join the American Marketing Association for networking opportunities and potential career options upon graduation.
University of Minnesota-Twin Cities
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Quick Facts
- Tuition: $12,800(in state) / $24,986(out of state)
- Three start dates for admissions
- Small class sizes
- Internship opportunities
School Wide
Program Level
63%OSR ScoreIn 120 credit hours at the University of Minnesota, you’ll earn a top-notch marketing education. In this program, students will learn how to handle challenges that marketing experts already deal with every day across the world. Focuses include personal selling, consumer behavior, Internet marketing, and marketing research.
Old Dominion University
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Quick Facts
- Tuition: $6,630(in state) / $23,955(out of state)
- Flexible scheduling
- Offers guaranteed admission if coming from VCCS
- Offers one-on-one professor virtual hours
School Wide
Program Level
63%OSR ScoreThis program requires the standard 120 hours for completion. Old Dominion also allows you to put some of the credits during your bachelor’s program towards a master’s program if you’re interested in further education. Its online system allows for excellent schedule and cost flexibility.
University of Memphis
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Quick Facts
- Tuition: $7,680(in state) / $19,392(out of state)
- Flexible class schedules
- Streamlined admission process
- Focus on marketing management curriculum
School Wide
Program Level
62%OSR ScoreThis program requires 120 hours for graduation, but all credits can be completed online with no issue. Students in this marketing program will earn a wide variety of marketing techniques and concepts, including supply chain management, advertising principles and focuses on consumer behavior. This degree explicitly focuses on management in relation to marketing.
University of Wisconsin-Whitewater
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Quick Facts
- Tuition: $6,519(in state) / $15,092(out of state)
- Offers opportunity to specialize
- 100% placement rate within six months of regulation graduation
- Opportunities for networking and internships
School Wide
Program Level
62%OSR ScoreThis 120-credit-hour marketing program integrates many fields of study into one comprehensive program. This program teaches students to analyze marketing concepts from several different viewpoints, incorporating managerial, retail, and advertising concepts all the while. There are several emphases available for students to specialize in.
West Texas A & M University
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Quick Facts
- Tuition: $5,115(in state) / $6,218(out of state)
- Affordable for all students
- Lots of networking pathways
- Great for preparing students for leadership positions
School Wide
Program Level
62%OSR ScoreThis online program is a Business Administrations option with an emphasis on marketing. Students can take advantage of many networking opportunities and extracurricular activities, and 120 credits are required for completion.
The University of Texas of the Permian Basin
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Quick Facts
- Tuition: $4,529(in state) / $5,369(out of state)
- Affordable for all students
- Students have the ability to graduate early
- Prepares students for management positions
School Wide
Program Level
61%OSR ScoreThis degree requires 120 credit hours for completion but offers pathways to early graduation for dedicated students. Courses only last eight weeks each. This marketing degree also allows students to transfer into a management program if they decide that they want to lead their department early on in their careers.
New Mexico State University-Main Campus
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Quick Facts
- Tuition: $5,323(in state) / $19,884(out of state)
- Affordable for in-state students
- Prepares students for leadership positions in marketing jobs
- Flexible admissions requirements
School Wide
Program Level
61%OSR ScoreStudents can complete a Business Administration program with an emphasis on marketing from New Mexico State. This program focuses on the administrative qualities in the marketing sphere rather than other aspects, although general marketing concepts will be covered earlier in the curriculum. Completions requires 120 credit hours.
Huntington University
20-Year ROI$716,187![]()
Quick Facts
- Tuition: $24,694(in state) / $24,694(out of state)
- Program emphasizes modern focuses
- Can trade work experience for credits
- Several benefits for military personnel
School Wide
Program Level
59%OSR ScoreThis online marketing degree uses courses that only last for five weeks. This flexibility allows people with full-time jobs to still earn credits towards their degree and do it on their schedule. The 120 credit-hour degree emphasizes social media, public relations, and market research. There are also advanced career options available, to which students can easily transfer.
Arizona State University-Tempe
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Quick Facts
- Tuition: $10,104(in state) / $26,684(out of state)
- Very well accredited
- Several start dates throughout your
- Lots of financial aid opportunities
School Wide
Program Level
58%OSR ScoreOver 120 credit hours, ASU’s marketing program can prepare you for all kinds of professions. The program provides students with fundamental marketing knowledge as well as more focused skills in the areas of communication, decision-making and market analysis. ASU is one of the top business schools in the country.
Oregon State University
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Quick Facts
- Tuition: $9,075(in state) / $27,735(out of state)
- Four start dates per year
- Lots of flexibility and specialization choices
- Free online tutoring and career guidance
School Wide
Program Level
58%OSR ScoreThis program requires 180 credit hours for completion, but it offers several different focuses to prepare you optimally for different career paths. Some of the specialties you can choose from include digital marketing, family business, hospitality management, or supply chain and logistics management.
Troy University
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Quick Facts
- Tuition: $7,584(in state) / $15,168(out of state)
- Flexible admission requirements
- Several scholarship opportunities
- Only 9-week terms
School Wide
Program Level
56%OSR ScoreThis 120 credit-hour degree program offers a Bachelor of Science in Business Administration with an emphasis on marketing. This prepares students for leadership roles in all kinds of career fields. The coursework focuses on modern marketing problems and solutions to prepare students for the real-world issues they’ll have to face in the workforce.
Indiana Wesleyan University-Marion
20-Year ROI$993,714![]()
Quick Facts
- Tuition: $25,980(in state) / $25,980(out of state)
- No application fee
- Lots of ways to specialize
- Can be completed in less than two years
School Wide
Program Level
53%OSR ScoreThis 48-credit-hour program gives students the ability to choose between four different marketing specializations. These are social media, service and nonprofit marketing and digital printing, marketing analytics, and advertising and promotions. This allows students to prepare for specific careers if they already know what they want to do.
