The digital age is upon us, and those with the best online Bachelor’s degrees in Marketing will be well placed to take advantage of this evolution. Marketing is a more profitable business area than ever before, simply due to how much of it happens each and every day.People spend more time on a screen than ever before, making them more available for new marketing strategies. Those can take advantage of this new social trend will be well-equipped to boost their yearly salaries and improve their companies at the same time.Marketing degrees can be earned online, too. Even if you have a tight schedule and need flexible class hours, you can earn a Bachelor’s in Marketing and start on your personal path to success.What is a Bachelor’s in Marketing Degree?A Bachelor’s in Marketing degree is an offshoot of a general business degree that focuses on marketing specifically. To receive it, students must learn about fields and concepts relevant to the marketing of products and communication to and from consumers.This is a highly competitive field and is very relevant in modern times. As advertising and marketing involve digital technology and evolving social trends, marketing degrees will be highly sought after by businesses looking to boost their revenue and capture new consumer groups.Some marketing degrees allow for specializations, such as concentrations in social media or consumer communication.How Much Can You Earn with a Marketing Degree?People with degrees in marketing can earn decent salaries just out of school. Marketing associate’s earn between $40,000 and $50,000 per year. Managers quickly start to climb and can earn six figures as their business succeeds.Overall, marketing degree worthiness is heavily dependent on personal success and the business that the holder enters. Business fields that are currently moving or experiencing rapid growth will allow for more lucrative salaries.What is Required for a Marketing Degree?Bachelor’s in Marketing degrees require a general business core group of classes as well as specialized coursework. Some of the most common classes that students may take include:communication classesbusiness classescourses on market researchsome statistics in mathematicswriting coursesAll of these prepare an individual for the varied requirements that might be asked for in any business or marketing job. Those who earned marketing degrees will be well-rounded individuals with a lot of useful skills.What Are the Best Marketing Degrees?To determine the best online Bachelor’s in Marketing degrees, we’ve put together the list below. This list was compiled to include:our data-fed OSR scorea short summary of each programpros and cons of each programThe OSR score is built from data gathered from each individual school instead of relying on subjective reviews. This data-based approach means that you can trust each OSR score as a valid metric when determining each school’s overall worth. Let’s get started!Colorado State University-Global CampusTuition in State/Out of State: $1,500/$1,500Program Web PageAcceptance58Earnings Potential46Online Presence100Online Program Quality68Retention84Student Satisfaction83Reputation100ProsGood spread of applicable skillsCan customize with undergraduate specialtyPlenty of credits can transferConsMust normally have two years of work experienceMust take extra examsMust take SmartMeasure assessment100%OSR ScoreIn this program, students will collect 120 credits devoted to teaching them current marketing theoretical and applicable skills. The program provides a versatile degree that can prepare students for careers in creative services, public relations and advertising, promotion, and strategic planning and research.University of Alabama at BirminghamTuition in State/Out of State: $26,096/$36,800Program Web PageAcceptance81Earnings Potential50Online Presence22Online Program Quality13Retention76Student Satisfaction75Reputation90ProsOffers flexible schedulingAccepts plenty of transferable credit optionsCan complete program in 13 semestersConsNot much chance to specializePricey for out-of-state studentsSome hidden application fees99%OSR ScoreThis 78-credit-hour degree program provides students with the skills and knowledge necessary to drive growth in global markets. It boasts a student-centered support staff and a 24/7 technical helpdesk. There are also plenty of scholarships and networking opportunities.Fort Hays State UniversityTuition in State/Out of State: $17,831/$27,654Program Web PageAcceptance65Earnings Potential59Online Presence4Online Program Quality74Retention75Student Satisfaction79Reputation80ProsVery affordable for mostOffers the ability to specializeMany scholarships to apply forConsOut-of-state students have higher admission requirements$30 admission feeStricter online schedule than some other programs94%OSR ScoreThis program requires 118 credit hours and offers the ability to choose between two concentrations or a general marketing concentration. This allows students to prepare for a particular marketing career or obtain a marketing degree that is versatile for all kinds of business opportunities.Old Dominion UniversityTuition in State/Out of State: $25,594/$43,444Program Web PageAcceptance67Earnings Potential33Online Presence1Online Program Quality13Retention100Student Satisfaction74Reputation76ProsFlexible schedulingOffers guaranteed admission if coming from VCCSOffers one-on-one professor virtual hoursConsExpensive for out-of-state studentsSome courses may require live “attendance”Lots of mandatory fees93%OSR ScoreThis program requires the standard 120 hours for completion. Old Dominion also allows you to put some of the credits during your bachelor’s program towards a master’s program if you’re interested in further education. Its online system allows for excellent schedule and cost flexibility.Florida International UniversityTuition in State/Out of State: $25,750/$38,148Program Web PageAcceptance92Earnings Potential49Online Presence5Online Program Quality38Retention83Student Satisfaction78Reputation77ProsOffers strong strategy focusOffers strong foundation for many marketing jobsThree application acceptance datesConsOut-of-state tuition is expensiveLimited opportunity for specialization $30 application fee92%OSR ScoreThis program offers a marketing degree well-suited for a variety of business- and marketing-focused careers over 120 credit hours. Half of those credits will be devoted to business core classes and electives that are primarily focused towards marketing research, strategy and branding aspects of the subject.University of Massachusetts-AmherstTuition in State/Out of State: $30,069/$48,135Program Web PageAcceptance66Earnings Potential82Online Presence1Online Program Quality13Retention95Student Satisfaction76Reputation85ProsOffers a variety of related online choicesOffers some ability to specializeLots of professional organizations to joinConsExpensive out-of-state tuitionRequires resume for admissionRequires application fee91%OSR ScoreThis degree program teaches you how to become a marketer through effective storytelling. Rather than just looking at the numbers, Amherst’s 120 credit-hour program will teach you how to take the human element into account during your marketing and business decisions. This is well-suited for today’s marketing landscape, which focuses on personal brand and identification.University of Maryland-University CollegeTuition in State/Out of State: $28,576/$33,616Program Web PageAcceptance71Earnings Potential55Online Presence16Online Program Quality75Retention78Student Satisfaction72Reputation87ProsMarketing club is available to joinAll faculty has experience in the marketing fieldOffers flexible scheduling for most classesConsLimited ability to specializeHas application feeOffers more than 100 scholarships91%OSR ScoreThis program, requiring 120 hours, is also offered as a minor if you want to combine this specialization with something else. Its course list dips into a broad ocean of marketing concepts. During your time here, you’ll study consumer behavior and relationships and learn valuable skills such as valuation and pricing and integrated marketing communications.Minot State UniversityTuition in State/Out of State: $18,814/$18,814Program Web PageAcceptance72Earnings Potential59Online Presence34Online Program Quality73Retention88Student Satisfaction82Reputation85ProsAffordable for all studentsLots of video conference equipmentUniversity is partnered with internship programCons$35 application feeNot many scholarship opportunitiesLimited schedule flexibility91%OSR ScoreIn this 120-credit-hour program, you’ll learn the skills you need to compete effectively in the marketing field. The program highlights the relevance of social media and the significance of sales skills. Marketing is not just an understanding of numbers but of people, and Minot understands this better than many other universities.Regis UniversityTuition in State/Out of State: $51,202/$51,202Program Web PageAcceptance67Earnings Potential58Online Presence1Online Program Quality13Retention65Student Satisfaction84Reputation78ProsStrong focus in courseworkMay translate work experience into college creditThree start datesConsMust have some work experience for admission$50 application feeNot much ability to specialize 89%OSR ScoreIn Regis’ marketing program, you’ll spend 120 credit hours learning about strategy and management of the world of marketing. It’s an ideal track for students that want to learn how to run the show when it comes to marketing efforts. The course load looks at interesting marketing factors such as politics and regulatory actions.Pennsylvania State University-World CampusTuition in State/Out of State: $30,330/$30,330Program Web PageAcceptance81Earnings Potential47Online Presence8Online Program Quality65Retention77Student Satisfaction83Reputation79ProsOffers strong strategic foundationFaculty is very experiencedThree admission datesConsExpensive for allIncludes application feeLimited ability to specialize89%OSR ScorePenn State offers a 120-credit-hour marketing program that is both comprehensive and innovative. Everything is taught by doctoral faculty, of which each member has a real-world marketing experience. This ensures that students get the best education from people who know what they’re talking about. The program is in the top 5 percent of all business programs worldwide.Kennesaw State UniversityTuition in State/Out of State: $25,773/$36,755Program Web PageAcceptance86Earnings Potential43Online Presence8Online Program Quality75Retention52Student Satisfaction72Reputation79ProsAffordable for in-state studentsVersatile marketing foundation in coursesVery flexible schedulingConsPricey for out-of-state studentsHas $40 application feeLimited scholarship opportunities87%OSR ScoreThis program uses 120 credit hours to prepare students for diverse career opportunities in all sorts of marketing niches and professions. Its course list is robust and varied to offer a strong marketing foundation that can be translated into many different career fields. It’s an ideal choice for a student that doesn’t have one job singled out yet.California Baptist UniversityTuition in State/Out of State: $51,644/$51,644Program Web PageAcceptance67Earnings Potential33Online Presence1Online Program Quality13Retention66Student Satisfaction84Reputation68ProsOffers Christian worldviewCan be completed in less than two yearsMany financial aid opportunitiesConsChristian worldview may not be ideal for someSmall number of facultyLimited ability to specialize86%OSR ScoreThis 48-credit-hour program prepares students to understand consumer behavior and propel them towards a profitable career path. This school has a Christian viewpoint and incorporates some of the methodology and ethics of the faith into its understanding of marketing. This leads to a program that teaches students to self-reflect and lead and engage others.Temple UniversityTuition in State/Out of State: $35,210/$46,970Program Web PageAcceptance91Earnings Potential33Online Presence1Online Program Quality13Retention94Student Satisfaction77Reputation72ProsOffers networking opportunitiesFast track path is availablePlenty of opportunity to specialize ConsExpensive for out-of-state studentsIncludes extra feesSome classes require “live” attendance86%OSR ScoreThis 120-credit-hour program offers a strong marketing focus and can be completed in three years instead of four. In addition, marketing majors can join the American Marketing Association for networking opportunities and potential career options upon graduation.Bellevue UniversityTuition in State/Out of State: $22,152/$22,152Program Web PageAcceptance86Earnings Potential52Online Presence22Online Program Quality76Retention73Student Satisfaction87Reputation65ProsSpecialized classes includedAffordable for all studentsVery flexible schedulingConsHas $50 application feeLimited financial aid opportunitiesLarger credit requirement than most85%OSR ScoreBellevue has a program that requires 127 credits for completion. Over the course of your classes, you’ll take regular marketing courses and a special Kirkpatrick Signature series of courses that bring in American focus to marketing symbols. This degree will suit students planning to stay in America and build their business from there.Western Governors UniversityTuition in State/Out of State: $13,270/$13,270Program Web PageAcceptance77Earnings Potential66Online Presence42Online Program Quality75Retention83Student Satisfaction77Reputation91ProsAffordable for all studentsVery flexible scheduling for everyoneFast-track options availableCons$65 application fee Must take a readiness assessmentMust take an admissions interview84%OSR ScoreThis degree program teaches students how to both analyze consumer behavior and to develop the right marketing strategies to pitch various different types of products and services. Flexible scheduling and affordable tuition make this a great choice for many marketing students. It will take about 120 credit hours.Oregon State UniversityTuition in State/Out of State: $26,216/$44,706Program Web PageAcceptance67Earnings Potential33Online Presence1Online Program Quality13Retention78Student Satisfaction83Reputation64ProsFour start dates per yearLots of flexibility and specialization choicesFree online tutoring and career guidanceConsPricey for out-of-state studentsHigher credit requirements than mostMust include advanced tuition deposit84%OSR ScoreThis program requires 180 credit hours for completion, but it offers several different focuses to prepare you optimally for different career paths. Some of the specialties you can choose from include digital marketing, family business, hospitality management, or supply chain and logistics management.University of Minnesota-CrookstonTuition in State/Out of State: $23,866/$23,866Program Web PageAcceptance76Earnings Potential47Online Presence4Online Program Quality86Retention73Student Satisfaction82Reputation83ProsSmall class sizes and engaging professorsClasses use latest business data and statistics for analysisMany internship opportunitiesConsSome extra fees for online courses$100 orientation feeSmall class size limits admissions84%OSR ScoreCrookston’s 120 credit-hour marketing program focuses on a customer-based mindset, helping students identify what various consumers might need or desire. The program also prepares students to tackle global business challenges, allowing them to bring their marketing education everywhere and still succeed.Florida Atlantic UniversityTuition in State/Out of State: $24,021/$36,466Program Web PageAcceptance64Earnings Potential65Online Presence3Online Program Quality88Retention84Student Satisfaction72Reputation82ProsAffordable for in-state studentsLots of military discountsVery flexible schedulingConsExpensive out-of-state tuitionRegimented course listIncludes application fee83%OSR ScoreThis program requires 120 credits for completion. Among the completed marketing courses, several are specialized for certain career paths, allowing students to pursue particular careers if they already know they want to do. This program is military friendly and offers discounts for those in the armed services.Arizona State University-TempeTuition in State/Out of State: $26,118/$42,698Program Web PageAcceptance64Earnings Potential85Online Presence1Online Program Quality13Retention97Student Satisfaction77Reputation57ProsVery well accreditedSeveral start dates throughout yourLots of financial aid opportunitiesConsExpensive for out-of-state studentsLimited course listRequires high SAT scores83%OSR ScoreOver 120 credit hours, ASU’s marketing program can prepare you for all kinds of professions. The program provides students with fundamental marketing knowledge as well as more focused skills in the areas of communication, decision-making and market analysis. ASU is one of the top business schools in the country.University of Minnesota-Twin CitiesTuition in State/Out of State: $27,469/$39,655Program Web PageAcceptance77Earnings Potential46Online Presence1Online Program Quality13Retention79Student Satisfaction87Reputation80ProsThree start dates for admissionsSmall class sizesInternship opportunitiesConsPricey out-of-state tuitionLimited scholarship optionsIncludes orientation fee82%OSR ScoreIn 120 credit hours at the University of Minnesota, you’ll earn a top-notch marketing education. In this program, students will learn how to handle challenges that marketing experts already deal with every day across the world. Focuses include personal selling, consumer behavior, Internet marketing, and marketing research.Concordia University-Saint PaulTuition in State/Out of State: $34,500/$34,500Program Web PageAcceptance80Earnings Potential55Online Presence30Online Program Quality13Retention60Student Satisfaction74Reputation70ProsAffordable for all studentsStudents can graduate quicklyNo application feeConsRegimented course scheduleLimited ability to specializeSome general Ed classes may not transfer81%OSR ScoreThis 40-credit-hour program is a fully online academic adventure. Classes are extremely flexible and allow students to attend on their personal schedule. Most courses are completed in just seven weeks, so opportunities for fast graduation are plentiful.University of MemphisTuition in State/Out of State: $24,660/$36,372Program Web PageAcceptance88Earnings Potential67Online Presence1Online Program Quality13Retention82Student Satisfaction76Reputation62ProsFlexible class schedulesStreamlined admission processFocus on marketing management curriculumConsSome hidden feesLimited scholarship opportunitiesMust take SmartStart readiness assessment80%OSR ScoreThis program requires 120 hours for graduation, but all credits can be completed online with no issue. Students in this marketing program will earn a wide variety of marketing techniques and concepts, including supply chain management, advertising principles and focuses on consumer behavior. This degree explicitly focuses on management in relation to marketing.University of Wisconsin-WhitewaterTuition in State/Out of State: $20,736/$29,309Program Web PageAcceptance77Earnings Potential52Online Presence14Online Program Quality55Retention72Student Satisfaction78Reputation65ProsOffers opportunity to specialize100% placement rate within six months of regulation graduationOpportunities for networking and internshipsConsHigh GPA requirement$50 application feeLimited scholarship options79%OSR ScoreThis 120-credit-hour marketing program integrates many fields of study into one comprehensive program. This program teaches students to analyze marketing concepts from several different viewpoints, incorporating managerial, retail, and advertising concepts all the while. There are several emphases available for students to specialize in.Indiana Wesleyan University-MarionTuition in State/Out of State: $37,096/$37,096Program Web PageAcceptance87Earnings Potential58Online Presence1Online Program Quality13Retention92Student Satisfaction75Reputation77ProsNo application feeLots of ways to specializeCan be completed in less than two yearsConsCan only transfer 40 hours of credit to WesleyanSome extra hidden feesLimited schedule flexibility78%OSR ScoreThis 48-credit-hour program gives students the ability to choose between four different marketing specializations. These are social media, service and nonprofit marketing and digital printing, marketing analytics, and advertising and promotions. This allows students to prepare for specific careers if they already know what they want to do.New Mexico State University-Main CampusTuition in State/Out of State: $20,525/$35,086Program Web PageAcceptance81Earnings Potential65Online Presence6Online Program Quality13Retention80Student Satisfaction74Reputation77ProsAffordable for in-state studentsPrepares students for leadership positions in marketing jobsFlexible admissions requirementsConsCan often take more than four years$20 application feeHigh GPA requirement77%OSR ScoreStudents can complete a Business Administration program with an emphasis on marketing from New Mexico State. This program focuses on the administrative qualities in the marketing sphere rather than other aspects, although general marketing concepts will be covered earlier in the curriculum. Completions requires 120 credit hours.Post UniversityTuition in State/Out of State: $29,260/$29,260Program Web PageAcceptance73Earnings Potential47Online Presence17Online Program Quality68Retention73Student Satisfaction73Reputation62ProsLots of opportunity to specializePrepares for particular careersOffers evening and weekend programsConsAdmissions interview recommendedAdditional requirements needed for accelerated programAs extra admission fee75%OSR ScorePost University offers this 120-credit-hour marketing degree with many different concentrations to choose from. Some of these concentrations are particularly specialized, such as sport management or international marketing. This allows focused students to prepare for their ideal career right away.Huntington UniversityTuition in State/Out of State: $36,540/$36,540Program Web PageAcceptance73Earnings Potential60Online Presence1Online Program Quality13Retention78Student Satisfaction73Reputation71ProsProgram emphasizes modern focusesCan trade work experience for creditsSeveral benefits for military personnelConsLimited ability to specializeRequired religious focusNot the most flexible schedules74%OSR ScoreThis online marketing degree uses courses that only last for five weeks. This flexibility allows people with full-time jobs to still earn credits towards their degree and do it on their schedule. The 120 credit-hour degree emphasizes social media, public relations, and market research. There are also advanced career options available, to which students can easily transfer.The University of Texas of the Permian BasinTuition in State/Out of State: $21,212/$22,052Program Web PageAcceptance92Earnings Potential53Online Presence20Online Program Quality87Retention70Student Satisfaction84Reputation60ProsAffordable for all studentsStudents have the ability to graduate earlyPrepares students for management positionsConsNot much ability to specialize$40 application fee$25 graduation fee73%OSR ScoreThis degree requires 120 credit hours for completion but offers pathways to early graduation for dedicated students. Courses only last eight weeks each. This marketing degree also allows students to transfer into a management program if they decide that they want to lead their department early on in their careers.Troy UniversityTuition in State/Out of State: $21,073/$28,657Program Web PageAcceptance76Earnings Potential61Online Presence19Online Program Quality54Retention78Student Satisfaction73Reputation50ProsFlexible admission requirementsSeveral scholarship opportunitiesOnly 9-week termsConsSeveral registration feesNot much opportunity to specializeLimited credit transfers73%OSR ScoreThis 120 credit-hour degree program offers a Bachelor of Science in Business Administration with an emphasis on marketing. This prepares students for leadership roles in all kinds of career fields. The coursework focuses on modern marketing problems and solutions to prepare students for the real-world issues they’ll have to face in the workforce.Franklin UniversityTuition in State/Out of State: $32,933/$32,933Program Web PageAcceptance80Earnings Potential48Online Presence15Online Program Quality76Retention77Student Satisfaction72Reputation76ProsNo application fee Lots of course choiceAffordable for all studentsConsSlightly higher credit requirement than normalLimited schedule flexibilityTransfer students need extra classes72%OSR ScoreFranklin’s marketing program requires that students complete 124 semester hours. The program can be tailored towards certain focuses or electives that students are excited about. In addition, there are plenty of opportunities to learn marketing concepts from on-the-job professionals throughout the program.National UniversityTuition in State/Out of State: $30,248/$30,248Program Web PageAcceptance77Earnings Potential58Online Presence1Online Program Quality80Retention81Student Satisfaction74Reputation48ProsFast class scheduleEarly graduation is possibleRelevant and modern coursework focusConsNot much ability to specializeSome hidden feesA lot of scholarship options72%OSR ScoreThis marketing program emphasizes communication above all other aspects. This prepares students well for careers in positions where they will deal with people or have to analyze what consumers want and need from a given product. The classes are only four weeks each, and 120 credit hours are required for completion.Southern New Hampshire UniversityTuition in State/Out of State: $50,266/$50,266Program Web PageAcceptance62Earnings Potential67Online Presence1Online Program Quality13Retention89Student Satisfaction74Reputation72ProsRelevant concentration optionsEasily transfer credits to master programAbility to graduate earlyConsHigh GPA requirementOnly 45 credits can be transferredConcentrations available are limited71%OSR ScoreThis marketing program can be completed either on a traditional timescale or with an accelerated bachelor’s to master’s pathway. This allows students to pursue a higher degree immediately. This marketing program requires 120 hours for completion and offers two different concentrations: digital marketing or social media marketing.West Texas A & M UniversityTuition in State/Out of State: $22,282/$23,553Program Web PageAcceptance92Earnings Potential55Online Presence23Online Program Quality68Retention81Student Satisfaction85Reputation62ProsAffordable for all studentsLots of networking pathwaysGreat for preparing students for leadership positionsConsNot much ability to specialize$55 application feeLimited course options66%OSR ScoreThis online program is a Business Administrations option with an emphasis on marketing. Students can take advantage of many networking opportunities and extracurricular activities, and 120 credits are required for completion.Saint Leo UniversityTuition in State/Out of State: $38,492/$38,492Program Web PageAcceptance66Earnings Potential80Online Presence1Online Program Quality13Retention96Student Satisfaction77Reputation42ProsAffordable for all studentsMarketing courses focus on modern conceptsVery flexible schedulingCons$45 application feeHave to take many general, non-marketing classesMust complete assessment exams and orientation66%OSR ScoreThis 120 credit-hour program is also in Business Administration with a marketing specialization. This prepares students for leadership positions in real-world professions but also gives them the tools to drive their business to success thanks to their marketing expertise. The curriculum focuses on things such as consumer behavior, international business, and entrepreneurship.Grand Canyon UniversityTuition in State/Out of State: $32,100/$32,100Program Web PageAcceptance67Earnings Potential40Online Presence19Online Program Quality59Retention90Student Satisfaction77Reputation62ProsAffordable for all studentsClasses are relevant and modernVery flexible schedulingConsSome extra online feesHigh SAT or GPA requiredIncludes admission fee64%OSR ScoreThis 120-credit-hour degree emphasizes marketing and advertising. This prepares students for careers in fields that focus on speaking to consumers and understanding their deepest desires and needs. A communication emphasis is included in the curriculum.
