The digital age is upon us, and those with the best online Bachelor’s degrees in Marketing will be well placed to take advantage of this evolution. Marketing is a more profitable business area than ever before, simply due to how much of it happens each and every day.

People spend more time on a screen than ever before, making them more available for new marketing strategies. Those can take advantage of this new social trend will be well-equipped to boost their yearly salaries and improve their companies at the same time.

Marketing degrees can be earned online, too. Even if you have a tight schedule and need flexible class hours, you can earn a Bachelor’s in Marketing and start on your personal path to success.

What is a Bachelor’s in Marketing Degree?

A Bachelor’s in Marketing degree is an offshoot of a general business degree that focuses on marketing specifically. To receive it, students must learn about fields and concepts relevant to the marketing of products and communication to and from consumers.

This is a highly competitive field and is very relevant in modern times. As advertising and marketing involve digital technology and evolving social trends, marketing degrees will be highly sought after by businesses looking to boost their revenue and capture new consumer groups.

Some marketing degrees allow for specializations, such as concentrations in social media or consumer communication.

How Much Can You Earn with a Marketing Degree?

People with degrees in marketing can earn decent salaries just out of school. Marketing associate’s earn between $40,000 and $50,000 per year. Managers quickly start to climb and can earn six figures as their business succeeds.

Overall, marketing degree worthiness is heavily dependent on personal success and the business that the holder enters. Business fields that are currently moving or experiencing rapid growth will allow for more lucrative salaries.

What is Required for a Marketing Degree?

Bachelor’s in Marketing degrees require a general business core group of classes as well as specialized coursework. Some of the most common classes that students may take include:

  • communication classes
  • business classes
  • courses on market research
  • some statistics in mathematics
  • writing courses

All of these prepare an individual for the varied requirements that might be asked for in any business or marketing job. Those who earned marketing degrees will be well-rounded individuals with a lot of useful skills.

What Are the Best Marketing Degrees?

To determine the best online Bachelor’s in Marketing degrees, we’ve put together the list below. This list was compiled to include:

  • our data-fed OSR score
  • a short summary of each program
  • pros and cons of each program

The OSR score is built from data gathered from each individual school instead of relying on subjective reviews. This data-based approach means that you can trust each OSR score as a valid metric when determining each school’s overall worth. Let’s get started!

  1. Colorado State University-Global Campus

    Tuition in State/Out of State: $1,500/$1,500
    Acceptance58
    Earnings Potential46
    Online Presence100
    Online Program Quality68
    Retention84
    Student Satisfaction83
    Reputation100
    Pros
    • Good spread of applicable skills
    • Can customize with undergraduate specialty
    • Plenty of credits can transfer
    Cons
    • Must normally have two years of work experience
    • Must take extra exams
    • Must take SmartMeasure assessment
    100%OSR Score

    In this program, students will collect 120 credits devoted to teaching them current marketing theoretical and applicable skills. The program provides a versatile degree that can prepare students for careers in creative services, public relations and advertising, promotion, and strategic planning and research.

  2. University of Alabama at Birmingham

    Tuition in State/Out of State: $26,096/$36,800
    Acceptance81
    Earnings Potential50
    Online Presence22
    Online Program Quality13
    Retention76
    Student Satisfaction75
    Reputation90
    Pros
    • Offers flexible scheduling
    • Accepts plenty of transferable credit options
    • Can complete program in 13 semesters
    Cons
    • Not much chance to specialize
    • Pricey for out-of-state students
    • Some hidden application fees
    99%OSR Score

    This 78-credit-hour degree program provides students with the skills and knowledge necessary to drive growth in global markets. It boasts a student-centered support staff and a 24/7 technical helpdesk. There are also plenty of scholarships and networking opportunities.

  3. Fort Hays State University

    Tuition in State/Out of State: $17,831/$27,654
    Acceptance65
    Earnings Potential59
    Online Presence4
    Online Program Quality74
    Retention75
    Student Satisfaction79
    Reputation80
    Pros
    • Very affordable for most
    • Offers the ability to specialize
    • Many scholarships to apply for
    Cons
    • Out-of-state students have higher admission requirements
    • $30 admission fee
    • Stricter online schedule than some other programs
    94%OSR Score

    This program requires 118 credit hours and offers the ability to choose between two concentrations or a general marketing concentration. This allows students to prepare for a particular marketing career or obtain a marketing degree that is versatile for all kinds of business opportunities.

  4. Old Dominion University

    Tuition in State/Out of State: $25,594/$43,444
    Acceptance67
    Earnings Potential33
    Online Presence1
    Online Program Quality13
    Retention100
    Student Satisfaction74
    Reputation76
    Pros
    • Flexible scheduling
    • Offers guaranteed admission if coming from VCCS
    • Offers one-on-one professor virtual hours
    Cons
    • Expensive for out-of-state students
    • Some courses may require live “attendance”
    • Lots of mandatory fees
    93%OSR Score

    This program requires the standard 120 hours for completion. Old Dominion also allows you to put some of the credits during your bachelor’s program towards a master’s program if you’re interested in further education. Its online system allows for excellent schedule and cost flexibility.

  5. Florida International University

    Tuition in State/Out of State: $25,750/$38,148
    Acceptance92
    Earnings Potential49
    Online Presence5
    Online Program Quality38
    Retention83
    Student Satisfaction78
    Reputation77
    Pros
    • Offers strong strategy focus
    • Offers strong foundation for many marketing jobs
    • Three application acceptance dates
    Cons
    • Out-of-state tuition is expensive
    • Limited opportunity for specialization 
    • $30 application fee
    92%OSR Score

    This program offers a marketing degree well-suited for a variety of business- and marketing-focused careers over 120 credit hours. Half of those credits will be devoted to business core classes and electives that are primarily focused towards marketing research, strategy and branding aspects of the subject.

  6. University of Massachusetts-Amherst

    Tuition in State/Out of State: $30,069/$48,135
    Acceptance66
    Earnings Potential82
    Online Presence1
    Online Program Quality13
    Retention95
    Student Satisfaction76
    Reputation85
    Pros
    • Offers a variety of related online choices
    • Offers some ability to specialize
    • Lots of professional organizations to join
    Cons
    • Expensive out-of-state tuition
    • Requires resume for admission
    • Requires application fee
    91%OSR Score

    This degree program teaches you how to become a marketer through effective storytelling. Rather than just looking at the numbers, Amherst’s 120 credit-hour program will teach you how to take the human element into account during your marketing and business decisions. This is well-suited for today’s marketing landscape, which focuses on personal brand and identification.

  7. University of Maryland-University College

    Tuition in State/Out of State: $28,576/$33,616
    Acceptance71
    Earnings Potential55
    Online Presence16
    Online Program Quality75
    Retention78
    Student Satisfaction72
    Reputation87
    Pros
    • Marketing club is available to join
    • All faculty has experience in the marketing field
    • Offers flexible scheduling for most classes
    Cons
    • Limited ability to specialize
    • Has application fee
    • Offers more than 100 scholarships
    91%OSR Score

    This program, requiring 120 hours, is also offered as a minor if you want to combine this specialization with something else. Its course list dips into a broad ocean of marketing concepts. During your time here, you’ll study consumer behavior and relationships and learn valuable skills such as valuation and pricing and integrated marketing communications.

  8. Minot State University

    Tuition in State/Out of State: $18,814/$18,814
    Acceptance72
    Earnings Potential59
    Online Presence34
    Online Program Quality73
    Retention88
    Student Satisfaction82
    Reputation85
    Pros
    • Affordable for all students
    • Lots of video conference equipment
    • University is partnered with internship program
    Cons
    • $35 application fee
    • Not many scholarship opportunities
    • Limited schedule flexibility
    91%OSR Score

    In this 120-credit-hour program, you’ll learn the skills you need to compete effectively in the marketing field. The program highlights the relevance of social media and the significance of sales skills. Marketing is not just an understanding of numbers but of people, and Minot understands this better than many other universities.

  9. Regis University

    Tuition in State/Out of State: $51,202/$51,202
    Acceptance67
    Earnings Potential58
    Online Presence1
    Online Program Quality13
    Retention65
    Student Satisfaction84
    Reputation78
    Pros
    • Strong focus in coursework
    • May translate work experience into college credit
    • Three start dates
    Cons
    • Must have some work experience for admission
    • $50 application fee
    • Not much ability to specialize
    89%OSR Score

    In Regis’ marketing program, you’ll spend 120 credit hours learning about strategy and management of the world of marketing. It’s an ideal track for students that want to learn how to run the show when it comes to marketing efforts. The course load looks at interesting marketing factors such as politics and regulatory actions.

  10. Pennsylvania State University-World Campus

    Tuition in State/Out of State: $30,330/$30,330
    Acceptance81
    Earnings Potential47
    Online Presence8
    Online Program Quality65
    Retention77
    Student Satisfaction83
    Reputation79
    Pros
    • Offers strong strategic foundation
    • Faculty is very experienced
    • Three admission dates
    Cons
    • Expensive for all
    • Includes application fee
    • Limited ability to specialize
    89%OSR Score

    Penn State offers a 120-credit-hour marketing program that is both comprehensive and innovative. Everything is taught by doctoral faculty, of which each member has a real-world marketing experience. This ensures that students get the best education from people who know what they’re talking about. The program is in the top 5 percent of all business programs worldwide.

  11. Kennesaw State University

    Tuition in State/Out of State: $25,773/$36,755
    Acceptance86
    Earnings Potential43
    Online Presence8
    Online Program Quality75
    Retention52
    Student Satisfaction72
    Reputation79
    Pros
    • Affordable for in-state students
    • Versatile marketing foundation in courses
    • Very flexible scheduling
    Cons
    • Pricey for out-of-state students
    • Has $40 application fee
    • Limited scholarship opportunities
    87%OSR Score

    This program uses 120 credit hours to prepare students for diverse career opportunities in all sorts of marketing niches and professions. Its course list is robust and varied to offer a strong marketing foundation that can be translated into many different career fields. It’s an ideal choice for a student that doesn’t have one job singled out yet.

  12. California Baptist University

    Tuition in State/Out of State: $51,644/$51,644
    Acceptance67
    Earnings Potential33
    Online Presence1
    Online Program Quality13
    Retention66
    Student Satisfaction84
    Reputation68
    Pros
    • Offers Christian worldview
    • Can be completed in less than two years
    • Many financial aid opportunities
    Cons
    • Christian worldview may not be ideal for some
    • Small number of faculty
    • Limited ability to specialize
    86%OSR Score

    This 48-credit-hour program prepares students to understand consumer behavior and propel them towards a profitable career path. This school has a Christian viewpoint and incorporates some of the methodology and ethics of the faith into its understanding of marketing. This leads to a program that teaches students to self-reflect and lead and engage others.

  13. Temple University

    Tuition in State/Out of State: $35,210/$46,970
    Acceptance91
    Earnings Potential33
    Online Presence1
    Online Program Quality13
    Retention94
    Student Satisfaction77
    Reputation72
    Pros
    • Offers networking opportunities
    • Fast track path is available
    • Plenty of opportunity to specialize
    Cons
    • Expensive for out-of-state students
    • Includes extra fees
    • Some classes require “live” attendance
    86%OSR Score

    This 120-credit-hour program offers a strong marketing focus and can be completed in three years instead of four. In addition, marketing majors can join the American Marketing Association for networking opportunities and potential career options upon graduation.

  14. Bellevue University

    Tuition in State/Out of State: $22,152/$22,152
    Acceptance86
    Earnings Potential52
    Online Presence22
    Online Program Quality76
    Retention73
    Student Satisfaction87
    Reputation65
    Pros
    • Specialized classes included
    • Affordable for all students
    • Very flexible scheduling
    Cons
    • Has $50 application fee
    • Limited financial aid opportunities
    • Larger credit requirement than most
    85%OSR Score

    Bellevue has a program that requires 127 credits for completion. Over the course of your classes, you’ll take regular marketing courses and a special Kirkpatrick Signature series of courses that bring in American focus to marketing symbols. This degree will suit students planning to stay in America and build their business from there.

  15. Western Governors University

    Tuition in State/Out of State: $13,270/$13,270
    Acceptance77
    Earnings Potential66
    Online Presence42
    Online Program Quality75
    Retention83
    Student Satisfaction77
    Reputation91
    Pros
    • Affordable for all students
    • Very flexible scheduling for everyone
    • Fast-track options available
    Cons
    • $65 application fee 
    • Must take a readiness assessment
    • Must take an admissions interview
    84%OSR Score

    This degree program teaches students how to both analyze consumer behavior and to develop the right marketing strategies to pitch various different types of products and services. Flexible scheduling and affordable tuition make this a great choice for many marketing students. It will take about 120 credit hours.

  16. Oregon State University

    Tuition in State/Out of State: $26,216/$44,706
    Acceptance67
    Earnings Potential33
    Online Presence1
    Online Program Quality13
    Retention78
    Student Satisfaction83
    Reputation64
    Pros
    • Four start dates per year
    • Lots of flexibility and specialization choices
    • Free online tutoring and career guidance
    Cons
    • Pricey for out-of-state students
    • Higher credit requirements than most
    • Must include advanced tuition deposit
    84%OSR Score

    This program requires 180 credit hours for completion, but it offers several different focuses to prepare you optimally for different career paths. Some of the specialties you can choose from include digital marketing, family business, hospitality management, or supply chain and logistics management.

  17. University of Minnesota-Crookston

    Tuition in State/Out of State: $23,866/$23,866
    Acceptance76
    Earnings Potential47
    Online Presence4
    Online Program Quality86
    Retention73
    Student Satisfaction82
    Reputation83
    Pros
    • Small class sizes and engaging professors
    • Classes use latest business data and statistics for analysis
    • Many internship opportunities
    Cons
    • Some extra fees for online courses
    • $100 orientation fee
    • Small class size limits admissions
    84%OSR Score

    Crookston’s 120 credit-hour marketing program focuses on a customer-based mindset, helping students identify what various consumers might need or desire. The program also prepares students to tackle global business challenges, allowing them to bring their marketing education everywhere and still succeed.

  18. Florida Atlantic University

    Tuition in State/Out of State: $24,021/$36,466
    Acceptance64
    Earnings Potential65
    Online Presence3
    Online Program Quality88
    Retention84
    Student Satisfaction72
    Reputation82
    Pros
    • Affordable for in-state students
    • Lots of military discounts
    • Very flexible scheduling
    Cons
    • Expensive out-of-state tuition
    • Regimented course list
    • Includes application fee
    83%OSR Score

    This program requires 120 credits for completion. Among the completed marketing courses, several are specialized for certain career paths, allowing students to pursue particular careers if they already know they want to do. This program is military friendly and offers discounts for those in the armed services.

  19. Arizona State University-Tempe

    Tuition in State/Out of State: $26,118/$42,698
    Acceptance64
    Earnings Potential85
    Online Presence1
    Online Program Quality13
    Retention97
    Student Satisfaction77
    Reputation57
    Pros
    • Very well accredited
    • Several start dates throughout your
    • Lots of financial aid opportunities
    Cons
    • Expensive for out-of-state students
    • Limited course list
    • Requires high SAT scores
    83%OSR Score

    Over 120 credit hours, ASU’s marketing program can prepare you for all kinds of professions. The program provides students with fundamental marketing knowledge as well as more focused skills in the areas of communication, decision-making and market analysis. ASU is one of the top business schools in the country.

  20. University of Minnesota-Twin Cities

    Tuition in State/Out of State: $27,469/$39,655
    Acceptance77
    Earnings Potential46
    Online Presence1
    Online Program Quality13
    Retention79
    Student Satisfaction87
    Reputation80
    Pros
    • Three start dates for admissions
    • Small class sizes
    • Internship opportunities
    Cons
    • Pricey out-of-state tuition
    • Limited scholarship options
    • Includes orientation fee
    82%OSR Score

    In 120 credit hours at the University of Minnesota, you’ll earn a top-notch marketing education. In this program, students will learn how to handle challenges that marketing experts already deal with every day across the world. Focuses include personal selling, consumer behavior, Internet marketing, and marketing research.

  21. Concordia University-Saint Paul

    Tuition in State/Out of State: $34,500/$34,500
    Acceptance80
    Earnings Potential55
    Online Presence30
    Online Program Quality13
    Retention60
    Student Satisfaction74
    Reputation70
    Pros
    • Affordable for all students
    • Students can graduate quickly
    • No application fee
    Cons
    • Regimented course schedule
    • Limited ability to specialize
    • Some general Ed classes may not transfer
    81%OSR Score

    This 40-credit-hour program is a fully online academic adventure. Classes are extremely flexible and allow students to attend on their personal schedule. Most courses are completed in just seven weeks, so opportunities for fast graduation are plentiful.

  22. University of Memphis

    Tuition in State/Out of State: $24,660/$36,372
    Acceptance88
    Earnings Potential67
    Online Presence1
    Online Program Quality13
    Retention82
    Student Satisfaction76
    Reputation62
    Pros
    • Flexible class schedules
    • Streamlined admission process
    • Focus on marketing management curriculum
    Cons
    • Some hidden fees
    • Limited scholarship opportunities
    • Must take SmartStart readiness assessment
    80%OSR Score

    This program requires 120 hours for graduation, but all credits can be completed online with no issue. Students in this marketing program will earn a wide variety of marketing techniques and concepts, including supply chain management, advertising principles and focuses on consumer behavior. This degree explicitly focuses on management in relation to marketing.

  23. University of Wisconsin-Whitewater

    Tuition in State/Out of State: $20,736/$29,309
    Acceptance77
    Earnings Potential52
    Online Presence14
    Online Program Quality55
    Retention72
    Student Satisfaction78
    Reputation65
    Pros
    • Offers opportunity to specialize
    • 100% placement rate within six months of regulation graduation
    • Opportunities for networking and internships
    Cons
    • High GPA requirement
    • $50 application fee
    • Limited scholarship options
    79%OSR Score

    This 120-credit-hour marketing program integrates many fields of study into one comprehensive program. This program teaches students to analyze marketing concepts from several different viewpoints, incorporating managerial, retail, and advertising concepts all the while. There are several emphases available for students to specialize in.

  24. Indiana Wesleyan University-Marion

    Tuition in State/Out of State: $37,096/$37,096
    Acceptance87
    Earnings Potential58
    Online Presence1
    Online Program Quality13
    Retention92
    Student Satisfaction75
    Reputation77
    Pros
    • No application fee
    • Lots of ways to specialize
    • Can be completed in less than two years
    Cons
    • Can only transfer 40 hours of credit to Wesleyan
    • Some extra hidden fees
    • Limited schedule flexibility
    78%OSR Score

    This 48-credit-hour program gives students the ability to choose between four different marketing specializations. These are social media, service and nonprofit marketing and digital printing, marketing analytics, and advertising and promotions. This allows students to prepare for specific careers if they already know what they want to do.

  25. New Mexico State University-Main Campus

    Tuition in State/Out of State: $20,525/$35,086
    Acceptance81
    Earnings Potential65
    Online Presence6
    Online Program Quality13
    Retention80
    Student Satisfaction74
    Reputation77
    Pros
    • Affordable for in-state students
    • Prepares students for leadership positions in marketing jobs
    • Flexible admissions requirements
    Cons
    • Can often take more than four years
    • $20 application fee
    • High GPA requirement
    77%OSR Score

    Students can complete a Business Administration program with an emphasis on marketing from New Mexico State. This program focuses on the administrative qualities in the marketing sphere rather than other aspects, although general marketing concepts will be covered earlier in the curriculum. Completions requires 120 credit hours.

  26. Post University

    Tuition in State/Out of State: $29,260/$29,260
    Acceptance73
    Earnings Potential47
    Online Presence17
    Online Program Quality68
    Retention73
    Student Satisfaction73
    Reputation62
    Pros
    • Lots of opportunity to specialize
    • Prepares for particular careers
    • Offers evening and weekend programs
    Cons
    • Admissions interview recommended
    • Additional requirements needed for accelerated program
    • As extra admission fee
    75%OSR Score

    Post University offers this 120-credit-hour marketing degree with many different concentrations to choose from. Some of these concentrations are particularly specialized, such as sport management or international marketing. This allows focused students to prepare for their ideal career right away.

  27. Huntington University

    Tuition in State/Out of State: $36,540/$36,540
    Acceptance73
    Earnings Potential60
    Online Presence1
    Online Program Quality13
    Retention78
    Student Satisfaction73
    Reputation71
    Pros
    • Program emphasizes modern focuses
    • Can trade work experience for credits
    • Several benefits for military personnel
    Cons
    • Limited ability to specialize
    • Required religious focus
    • Not the most flexible schedules
    74%OSR Score

    This online marketing degree uses courses that only last for five weeks. This flexibility allows people with full-time jobs to still earn credits towards their degree and do it on their schedule. The 120 credit-hour degree emphasizes social media, public relations, and market research. There are also advanced career options available, to which students can easily transfer.

  28. The University of Texas of the Permian Basin

    Tuition in State/Out of State: $21,212/$22,052
    Acceptance92
    Earnings Potential53
    Online Presence20
    Online Program Quality87
    Retention70
    Student Satisfaction84
    Reputation60
    Pros
    • Affordable for all students
    • Students have the ability to graduate early
    • Prepares students for management positions
    Cons
    • Not much ability to specialize
    • $40 application fee
    • $25 graduation fee
    73%OSR Score

    This degree requires 120 credit hours for completion but offers pathways to early graduation for dedicated students. Courses only last eight weeks each. This marketing degree also allows students to transfer into a management program if they decide that they want to lead their department early on in their careers.

  29. Troy University

    Tuition in State/Out of State: $21,073/$28,657
    Acceptance76
    Earnings Potential61
    Online Presence19
    Online Program Quality54
    Retention78
    Student Satisfaction73
    Reputation50
    Pros
    • Flexible admission requirements
    • Several scholarship opportunities
    • Only 9-week terms
    Cons
    • Several registration fees
    • Not much opportunity to specialize
    • Limited credit transfers
    73%OSR Score

    This 120 credit-hour degree program offers a Bachelor of Science in Business Administration with an emphasis on marketing. This prepares students for leadership roles in all kinds of career fields. The coursework focuses on modern marketing problems and solutions to prepare students for the real-world issues they’ll have to face in the workforce.

  30. Franklin University

    Tuition in State/Out of State: $32,933/$32,933
    Acceptance80
    Earnings Potential48
    Online Presence15
    Online Program Quality76
    Retention77
    Student Satisfaction72
    Reputation76
    Pros
    • No application fee 
    • Lots of course choice
    • Affordable for all students
    Cons
    • Slightly higher credit requirement than normal
    • Limited schedule flexibility
    • Transfer students need extra classes
    72%OSR Score

    Franklin’s marketing program requires that students complete 124 semester hours. The program can be tailored towards certain focuses or electives that students are excited about. In addition, there are plenty of opportunities to learn marketing concepts from on-the-job professionals throughout the program.

  31. National University

    Tuition in State/Out of State: $30,248/$30,248
    Acceptance77
    Earnings Potential58
    Online Presence1
    Online Program Quality80
    Retention81
    Student Satisfaction74
    Reputation48
    Pros
    • Fast class schedule
    • Early graduation is possible
    • Relevant and modern coursework focus
    Cons
    • Not much ability to specialize
    • Some hidden fees
    • A lot of scholarship options
    72%OSR Score

    This marketing program emphasizes communication above all other aspects. This prepares students well for careers in positions where they will deal with people or have to analyze what consumers want and need from a given product. The classes are only four weeks each, and 120 credit hours are required for completion.

  32. Southern New Hampshire University

    Tuition in State/Out of State: $50,266/$50,266
    Acceptance62
    Earnings Potential67
    Online Presence1
    Online Program Quality13
    Retention89
    Student Satisfaction74
    Reputation72
    Pros
    • Relevant concentration options
    • Easily transfer credits to master program
    • Ability to graduate early
    Cons
    • High GPA requirement
    • Only 45 credits can be transferred
    • Concentrations available are limited
    71%OSR Score

    This marketing program can be completed either on a traditional timescale or with an accelerated bachelor’s to master’s pathway. This allows students to pursue a higher degree immediately. This marketing program requires 120 hours for completion and offers two different concentrations: digital marketing or social media marketing.

  33. West Texas A & M University

    Tuition in State/Out of State: $22,282/$23,553
    Acceptance92
    Earnings Potential55
    Online Presence23
    Online Program Quality68
    Retention81
    Student Satisfaction85
    Reputation62
    Pros
    • Affordable for all students
    • Lots of networking pathways
    • Great for preparing students for leadership positions
    Cons
    • Not much ability to specialize
    • $55 application fee
    • Limited course options
    66%OSR Score

    This online program is a Business Administrations option with an emphasis on marketing. Students can take advantage of many networking opportunities and extracurricular activities, and 120 credits are required for completion.

  34. Saint Leo University

    Tuition in State/Out of State: $38,492/$38,492
    Acceptance66
    Earnings Potential80
    Online Presence1
    Online Program Quality13
    Retention96
    Student Satisfaction77
    Reputation42
    Pros
    • Affordable for all students
    • Marketing courses focus on modern concepts
    • Very flexible scheduling
    Cons
    • $45 application fee
    • Have to take many general, non-marketing classes
    • Must complete assessment exams and orientation
    66%OSR Score

    This 120 credit-hour program is also in Business Administration with a marketing specialization. This prepares students for leadership positions in real-world professions but also gives them the tools to drive their business to success thanks to their marketing expertise. The curriculum focuses on things such as consumer behavior, international business, and entrepreneurship.

  35. Grand Canyon University

    Tuition in State/Out of State: $32,100/$32,100
    Acceptance67
    Earnings Potential40
    Online Presence19
    Online Program Quality59
    Retention90
    Student Satisfaction77
    Reputation62
    Pros
    • Affordable for all students
    • Classes are relevant and modern
    • Very flexible scheduling
    Cons
    • Some extra online fees
    • High SAT or GPA required
    • Includes admission fee
    64%OSR Score

    This 120-credit-hour degree emphasizes marketing and advertising. This prepares students for careers in fields that focus on speaking to consumers and understanding their deepest desires and needs. A communication emphasis is included in the curriculum.